Celebrate all that's great
Melbourne Day 2026
Annual Melbourne Day Flag-Raising Official Ceremony
- When: 11am, Sunday 30 August 2026, Melbourne Day
- Where: Enteprize Park — where modern Melbourne was founded: north bank of the Yarra River at the bottom of William St (corner of Flinders St).
Celebrate 2026 Melbourne Day your way: at home with a family party, at work with a morning team — in the best, most creative, way you can.
Post online using #MelbourneDay
Cheer Melbourne's birthday and celebrate all that's great.
Love Melbourne
Team up, Melbourne – 191 years of marvellous
Your energy, heart and soul that made us one of the world's most liveable cities — an envy of the world — is unstoppable.
Cheer Melbourne and all that makes our city special.
Celebrate the Melbourne you love, like never before.
Stand for Melbourne and keep Melbourne marvellous.
Don't stop until we get back our No 1 World's Most Liveable City trophy.
Reignite Melbourne – and keep Melbourne marvellous
Melburnians are being urged to kick negativity and help turbo-charge Victoria.
Calls were made at a Melbourne Day cocktail party to harness the energy, heart and soul that made us one of the world's most liveable cities to reclaim our city's No 1 title.
"Melbourne is bouncing back to be stronger, better and more marvellous than ever," Melbourne Day chairman Campbell Walker says.
"We can reclaim our No 1 World's Most Liveable title by pulling together and tapping into what made us marvellous in the first place – our unbreakable community spirit, belief in Melbourne and unstoppable entrepreneurial can-do."
Marvellous like never before
Master of ceremonies: John Deeks at the Block Arcade cocktail party
Held at the historic Block Arcade, glistening anew after after a top-down renovation, the 16 March 2022 event outlined how to get back Melbourne's sparkle and it's No 1 city prize.
Committee member John Panteli says: "It's fantastic to feel Melbourne alive again. It's been so long since we were able to all come together as Melburnians. Work to reclaim our No 1 city title begins now."
Melbourne Day program of events include:
- The annual Melbourne Day public celebration on 30 August.
- An expanded Junior Lord Mayor Competition, thanks to the ongoing 13CABS successful partnership.
- Working with stakeholders, including council, government, city businesses, community and industry groups to re-ignite Melbourne, the gateway to Victoria.
- Exciting other initiatives to win back Melbourne’s No 1 World’s Most Liveable City title.
Team up, Melbourne – bring on comeback city
A Melbourne you love, like never before.
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How we celebrated in COVID lockdowns – on the couch at home
Celebrating Melbourne Day
Melbourne's birthday celebrations 2019: (top L to R) Melbourne Day chairman Campbell Walker, City of Melbourne councillors Beverley Pinder and Susan Riley, Junior Lord Mayor 2019 Sophie Peters and Boon Wurrung Foundation director Dave Johnston raise the flag at Enterprize Park. Master-blasters Victoria Police Pipe Band, left, and Junior Lord Mayor 2019 Sophie Peters and Melbourne Day deputy chair Sue Stanley with the Ferguson Plarre Bakehouses cake made specially for the city's 184th celebrations. Photo: Danny D'Mello
Enterprize Park, on the north bank of the Yarra River at the bottom of William St, is where the first Europeans landed on 30 August 1835 to start the first permanent settlement of Melbourne.
Celebrating Melbourne together
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