Smartphone surprise

Download the free Cakes Alive! app, point your phone at our cupcake and watch as your screen bursts with a party animation!

Make your cupcake come alive thanks to the free Cakes Alive!™ app from partner Ferguson Plarre Bakehouses. You must see it!

1. Download the Cakes Alive!™ smartphone app from your iTunes app or Google Play store.

2. Open the app and point your phone or tablet at the cupcake.

3. Watch as your screen bursts with a party animation.

4. Take a photo, tag with #MelbourneDay and share with friends and family, or post on Twitter or Instagram.

Take it with you

Use the app to make your Melbourne Day posters come alive.

How it works

Cakes Alive!™ uses cutting-edge augmented reality technology to make the cupcake and Ferguson Plarre birthday cakes literally come alive.

It's the most unreal thing to happen to cakes since the candle was invented.

Please note:

Some Android devices are known to have technological issues and the animation might not work fully.

We encourage you to test your device on your cupcake image.

See it in action

Open the app and see your cupcake (or the test image below) come alive! For best results, download one of the images and then try. It's worth it!

Melbourne Day magic cupcake


Cakes Alive demo test your smartphone image

Selfie poster download (PDF)

Melbourne Day Selfie Poster